Stock story

About the company

Anta Sports Products Limited, established in 1994, has emerged as one of the leading sportswear brands in China. Anta specialises in the design, manufacture and marketing of athletic footwear, apparel, and accessories that cater to a wide range of sports, including basketball, running, and outdoor activities.

Why we like it

A key aspect of Anta’s business strategy is its dual focus on entry-level and specialised sportswear. By targeting entry-level consumers, Anta is gaining brand loyalty from an early age. Anta also invests in high-performance gear tailored for professional athletes and specialised sports, ensuring it meets the needs of serious sports enthusiasts. Anta uses this multi-brand strategy to create scale and negotiate with landlords for multiple spaces in a precinct to reduce costs. This allows Anta to capture a wide market share, while establishing itself as a credible player in both the mass and premium segments of the sportswear industry.